Head of Publishers & China Market Lead

About Us:

Ad-Experience is a performance-driven marketing company specializing in comparison, search, and PPC traffic. We work across global markets to drive high-quality user acquisition for top brands. Our success is built on smart partnerships, deep market insights, and scalable operations.

Role Overview:

We’re looking for a Head of Publishers to lead our global publisher management efforts and take ownership of our activities in China. This hybrid role combines hands-on supply partner management with a strategic focus on expanding and optimizing our presence in the Chinese market. this role is focused on building and nurturing direct publisher relationships and ensuring smooth technical and operational execution.

Key Responsibilities:

• Own and grow our global supply-side strategy with a focus on publishers, networks, and traffic sources
• Identify, onboard, and manage high-quality publishers and supply partners
• Lead and develop our China activity—act as the main point of contact for partners in the region
• Ensure proper tracking and attribution via MMP platforms (AppsFlyer, Adjust, etc.)
• Collaborate with internal teams on compliance, fraud detection, and campaign success
• Monitor and report performance KPIs across partners and markets
• Ensure operational excellence and local market understanding in China
• Travel as needed to attend partner meetings, conferences, or China-based operations

Requirements:

• Proven experience managing publishers or supply-side partnerships in performance marketing
• Solid understanding of mobile/web tracking and MMPs like AppsFlyer, Adjust, etc.
• Strong business development and relationship management skills
• Familiarity with the Chinese digital ecosystem – Mandarin fluency is a strong advantage
• Detail-oriented, reliable, and highly organized
• Ability to operate independently and drive growth in new or existing markets

Bonus:

• Previous experience managing China-based partners or acting in a regional role
• Understanding of compliance and fraud control in performance marketing