Digital and PPC Manager JB-3809

A long-standing global company and market leader in the field of medical technologies is looking for a Digital and PPC Manager for the marketing department in Israel.

The essence of the job:

Building a digital strategy for the brand and implementing it

Establishing and maintaining all digital assets - managing social media pages and creating creative and unique content

Establishing a strong, stable and meaningful digital presence

Managing and establishing digital marketing campaigns - Hands on

Managing a marketing automation system and sending mailings to customers according to segmentation

Writing marketing content with a digital orientation and in accordance with emerging trends in the market

Implementing marketing ideas and messages in a creative and high-quality manner

The work is carried out for the Israeli market and includes working with the marketing team in the global company.

Working in a dynamic, interesting, innovative and fun environment.

Bachelor's degree - an advantage

Experience in a similar role in the medical/cosmetic field - a must

Experience in creating Digital content in general and in the social world in particular (sponsored and organic) - a must

Experience in setting up and managing sponsored campaigns in Google + Meta systems - a must

Proven experience in generating leads for the sales department - a must

Experience in marketing analysis and CRO - analytical skills required

Experience in building consumer panels and characterizing customer segmentation

Managing and operating influencers to promote the brand and products online

High-level drafting ability and experience in creating marketing content - native Hebrew and high-level English

Background in video editing, After Effects - an advantage

In-depth understanding of Business Manager, Google Ads, etc. systems

Mastery of marketing automation systems - a distinct advantage for the Hubspot system"