PPC Campaign Manager - Junior to Mid-Level

PPC / Performance Marketing Manager

Location: B.S.R, Rishon LeZion - On-site position

We’re looking for a PPC / Performance Marketing Manager with 6 months to 2 years of hands-on experience to join our digital team.

This role is ideal for someone who has already managed campaigns in practice, understands the core advertising platforms, and wants to deepen their performance marketing skills while taking on increasing responsibility.

You do not need to know everything from day one. You do need to be curious, analytical, organized, and willing to understand what is actually driving results.

Success in this role is not just about launching campaigns and generating leads.

We are looking for someone who can analyze performance, identify what is working and what is not, understand why costs are changing, ask the right questions, and take clear optimization actions.

Over time, the goal is to independently manage campaigns and clients while maintaining strong control over budgets, lead quality, creative performance, and overall business results.

• Build, manage, and optimize paid campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, CPL, conversion rates, and other key KPIs.
• Analyze performance at campaign, ad set, ad, audience, and keyword level.
• Identify trends, performance issues, and opportunities for improvement.
• Review creative performance and identify winning ads, creative fatigue, and new testing opportunities.
• Run A/B tests across audiences, messaging, creatives, and landing pages.
• Work with CRM data to evaluate lead quality, not just lead volume.
• Work regularly with Google Sheets / Excel and performance reports.
• Check tracking, UTMs, lead forms, and conversion flows for accuracy.
• Collaborate with creative, content, social, and account management teams.
• Maintain clear campaign structure, naming conventions, and documentation.
• Stay updated on new advertising tools, platform changes, and performance marketing best practices.

• 6 months to 2 years of hands-on experience managing paid campaigns.
• Practical experience with Meta Ads Manager.
• Practical experience with Google Ads.
• Strong analytical thinking and the ability to turn data into actions.
• Good working knowledge of Excel / Google Sheets.
• Strong attention to detail.
• Organized and able to manage multiple tasks at the same time.
• Ability to learn independently and ask questions when needed.
• Strong communication and teamwork skills.
• Fluent Hebrew and good English.
• Availability to work on-site from our offices at B.S.R, Rishon LeZion.

• Experience with lead generation campaigns.
• Experience with TikTok Ads, Outbrain, or Taboola.
• Familiarity with GA4 and Google Tag Manager.
• Experience working with CRM systems and marketing automation.
• Experience in medical, aesthetics, or other lead-driven industries.
• Basic familiarity with Make or Zapier.

We are less interested in someone who can repeat marketing terminology and more interested in someone we can rely on.

We value curiosity, analytical thinking, accountability, attention to detail, openness to feedback, and a willingness to investigate problems instead of guessing.

You do not need to be an expert yet.

You do need to care about understanding why campaigns work, why they stop working, and what to do next.