Product Marketing Manager

Munch is an AI-powered video editing platform that helps small and medium-sized businesses (SMBs) create and increase their social media presence. Our platform enables businesses, content creators, and marketers to maximize their reach with minimal effort.

We are looking for a Product Marketing Manager (PMM) to lead go-to-market strategies, refine product messaging, and drive user acquisition and retention. The ideal candidate has experience in SaaS product marketing, understands the SMB audience, and has a proven track record in email and lifecycle marketing, SEO and content marketing, and referral and community-driven growth. This role requires a combination of strategic thinking, data-driven decision-making, and hands-on execution.

Responsibilities

• Develop and execute go-to-market strategies for new product features, ensuring alignment across product, marketing, and growth teams
• Craft clear, compelling, and benefit-driven messaging and positioning tailored for SMBs
• Own email and lifecycle marketing, including automated sequences for onboarding, feature adoption, retention, and re-engagement
• Develop and manage SEO and content marketing efforts, focusing on ranking for long-tail keywords relevant to SMBs and producing product-led content (blog posts, case studies, tutorials, and comparison articles)
• Optimize website conversion and landing pages through A/B testing, messaging adjustments, and sign-up flow improvements
• Plan and execute referral and community marketing initiatives to activate word-of-mouth and viral growth strategies
• Work with paid acquisition teams to refine ad creatives, targeting, and messaging for social media and search ads
• Create educational content and product-led storytelling, ensuring that product capabilities are effectively communicated across all marketing channels
• Equip sales and customer success teams with pitch materials, FAQs, and sales enablement content to support user adoption and expansion

Qualifications

• 3-5 years of experience in product marketing, growth marketing, or demand generation, preferably in B2B SaaS with an SMB focus/B2C - Must
• Proven track record in email and lifecycle marketing, including building automated drip campaigns, feature engagement workflows, and reactivation sequences - Must
• Strong copywriting and communication skills, with the ability to create compelling product narratives and marketing assets - Must
• Strong experience in SEO and content marketing, with a deep understanding of keyword research, blog strategy, and product-led content that drives organic traffic and conversions - Must
• Ability to analyze user behavior, churn patterns, and engagement data to drive marketing strategies - Must
• Hands-on experience with landing page optimization and A/B testing - Must
• Proficiency in tools such as Google Analytics, Amplitude, Mixpanel, and marketing automation platforms - Must
• Experience with referral programs, influencer marketing, and community-driven growth strategies is a plus
• Experience in a product-led growth (PLG) environment is a plus
• Knowledge of video marketing, content repurposing, or the creator economy is a plus