Brand & Social Media Specialist

Description:

An empty job Role Overview

We are seeking an experienced, strategic, and creative Brand & Social Media Specialist. to lead Tango’s global narrative. In this pivotal role, you will be the chief storyteller and guardian of Tango's public image. You will be responsible for elevating brand awareness, driving impactful media coverage, aggressively managing our online reputation, and overseeing our corporate social media presence. You will ensure that every external touchpoint accurately reflects our mission and resonates with creators, users, and industry stakeholders.

Key Responsibilities

Brand Strategy & Public Relations

• Develop, own, and execute a comprehensive global brand strategy that aligns with Tango’s business objectives and resonates within the creator economy.
• Create and implement a proactive, results-driven PR strategy to secure high-impact placements in top-tier tech, business, and consumer media.
• Cultivate and maintain strong relationships with key journalists, influencers, industry analysts, and thought leaders.
• Draft, edit, and distribute compelling press releases, media pitches, op-eds, and corporate communications.

Social Media Oversight & Channel Management

• Lead and manage all of Tango’s corporate social media channels (e.g., LinkedIn, Twitter/X, Instagram, TikTok), controlling exactly how the company is presented to the outside world.
• Develop channel-specific strategies that align with the broader brand narrative, ensuring a consistent, engaging, and professional brand voice across all platforms.
• Partner with content and community teams to create high-quality social campaigns that highlight Tango’s unique value proposition for creators and audiences.

Online Reputation & Narrative Control

• Take strict ownership of the Tango narrative, actively monitoring and managing the company’s online reputation across all digital platforms, app stores, review sites, and public forums.
• Implement proactive reputation management strategies to amplify positive brand stories and swiftly mitigate negative sentiment or misinformation.
• Act as the primary company spokesperson and media liaison when required.
• Develop a robust crisis communications playbook; advise executive leadership and manage communications effectively during sensitive situations.

Leadership & Collaboration

• Manage and mentor internal PR, Brand, and Social Media team members, and oversee relationships with external agencies and vendors globally.
• Partner closely with Growth Marketing and Product teams to ensure brand consistency across user acquisition and retention campaigns.
• Track, measure, and report on PR, social media, and brand campaign performance, using data to optimize future strategies.

Qualifications & Requirements

• Experience: 5+ years of experience in Public Relations, Brand Marketing, and Social Media Management, preferably within the B2C tech, social media, entertainment, or creator economy sectors.
• Reputation Management: Proven track record of actively shaping public narratives and managing corporate online reputation (ORM) at scale.
• Social Media Expertise: Deep, hands-on understanding of social media platform dynamics, channel growth strategies, and best practices for corporate brand presentation.
• Leadership: Proven ability to build and lead high-performing communications and social teams, as well as manage agency partners.
• Media Network: Established relationships with key journalists and media outlets in the technology, business, and consumer lifestyle spaces.
• Crisis Experience: Demonstrable experience handling sensitive corporate issues and crisis communications with poise.
• Communication Skills: Exceptional written and verbal communication skills, with a meticulous eye for detail and a knack for digital storytelling.