Email Marketing Specialist

Lumen seeks a skilled and experienced Email Marketing Specialist to join our marketing team.

This role is ideal for a professional with a strong background in email campaign strategy, customer engagement, and data-driven marketing.

Responsibilities:

• Develop and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion.
• Plan, execute, and optimize email campaigns, including newsletters, automated flows, and promotional content.
• Conduct A/B testing to refine messaging, design, and campaign timing for optimal performance.
• Utilize segmentation and personalization techniques to enhance user experience and maximize impact.
• Analyze campaign performance metrics (open rates, CTRs, conversions) and adjust strategies accordingly.
• Collaborate with content, design, and product teams to ensure alignment with business objectives.

Requirements:

• 3+ years of experience in email marketing, Salesforce, or lifecycle marketing.
• Proficiency in email marketing platforms such as Klaviyo, HubSpot, or Marketo.
• Strong knowledge of segmentation, automation, and A/B testing methodologies.
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Excellent copywriting and content development skills.
• Basic knowledge of HTML/CSS for email formatting is required
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

Advantage:

Experience in UX/UI design and optimizing email templates for better user experience.