Performance Creative Lead

Description

Tenengroup is a leading house of global eCommerce brands, delivering innovative solutions and personalized experiences worldwide. Join our Performance Marketing team—focusing on MYKA.com, one of our top personalized jewelry brands—to create impactful, data-driven campaigns across digital platforms. We’re seeking a Performance Creative Strategist to lead and execute performance-focused creative work. You’ll produce high-converting ads, partner with external agencies, and optimize content for maximum results.

Responsibilities

Develop & Implement Creative Strategies: Craft creative approaches for Meta and TikTok campaigns, ensuring the content resonates with target audiences and meets performance objectives.

Content Creation & Copywriting: Lead the creation of high-quality ad creatives, including compelling copy and visually engaging content that drives conversions.

Collaboration with Internal Teams

• Work closely with performance marketing teams to present creative ideas and strategies.
• Collaborate with designers, content writers, and manage video editors to deliver top-tier ad creatives.
  
  

Manage External Creative Agencies: Oversee relationships with external agencies producing campaign creatives, ensuring alignment with objectives and high-quality standards.

Data-Driven Creative Development

• Utilize data and platform insights to inform and enhance creative strategies.
• Analyze performance metrics and formulate A/B testing strategies to improve results.
  
  

Performance Tracking & Optimization: Track and monitor performance metrics for Meta and TikTok campaigns to continuously optimize creative content.

Stay Current with Platform Trends

• Keep up to date on ad formats, best practices, and emerging features on Meta and TikTok.
• Implement relevant insights to maximize creative performance.
  
  

Requirements

2+ Years of Relevant Experience: Background in campaign management or creative development for ads, ideally with exposure to the US market.

Creative Excellence: Strong copywriting skills and ability to produce engaging, conversion-driven visuals.

Analytical Abilities: Proficient in interpreting data and leveraging insights to guide creative decisions.

Platform Familiarity: Comfortable with Meta and TikTok platforms, understanding their unique features and best practices.

Team Leadership: Capability to lead creative initiatives and inspire collaboration across teams.

Hands-On Creative Skills: Experience in designing and editing creative content (graphics or video) is a plus.

Education & Language

• Academic background in marketing or a related field is preferred.
• Fluency in English (written and spoken).
  
  

ADVANTAGES

• Campaign Optimization: Practical experience in analyzing and optimizing Facebook and TikTok campaigns.
• eCommerce/DTC Experience: Previous work in eCommerce or direct-to-consumer environments.
• Startup Environment: Experience thriving in fast-paced, agile settings.
  
  

 Why Join Us?

• Join a Leading eCommerce Company shaping global brands.
• Drive an International Brand of personalized jewelry.
• Global Exposure working with teams across the U.S. and Europe.
• Innovative Culture that values creativity and new ideas.
• Professional Development through workshops, training, and resources.