Senior Product Marketing Manager

Optibus is seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department.

As the Senior Product Marketing Manager, you will play a pivotal role in shaping the market positioning and go-to-market strategy.

Responsibilities:

Market Strategy and Positioning:

• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Define and articulate Optibus' unique value proposition in the context of public transportation.

Go-to-Market Strategy:

• Own, develop and execute go-to-market plans for product launches, new market & segment entries, and ongoing marketing campaigns.
• Collaborate with cross-functional teams to ensure alignment and successful execution of the GTM strategy across channels.

Content Creation and Messaging:

• Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
• Develop content for various channels, including website, blog, social media, and industry publications.

Sales Enablement:

• Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.
• Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.

Customer Advocacy:

• Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
• Leverage customer feedback to enhance product positioning and inform future product development.

Competitive Analysis:

• Monitor and analyze competitor activities, products, and strategies to refine our winning value proposition, and identify market opportunities and threats.
• Provide insights to company leadership to inform product roadmap and feature prioritization.

Collaboration:

• Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

Requirements:

• Minimum of 5 years of product marketing experience in the B2B SaaS space, preferably in the transportation industry.
• Proven track record of developing and executing successful go-to-market strategies.
• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Previous experience managing a product marketing team is an asset.

About Optibus:

Optibus is a unified software platform revolutionizing public transportation planning, scheduling, and operations in over 6,000 cities worldwide. Using AI, ML, and optimization algorithms, it empowers agencies to design more efficient, equitable, and sustainable transit networks, enhancing passenger access, reducing emissions, and improving driver conditions. With offices globally and a team of 350+ employees, Optibus fosters a collaborative culture centered on innovation, determination, and impact. As the first unicorn in public transportation technology, Optibus is driving the modernization of mass transit to make it the preferred choice for cities and passengers alike.

Why Join Optibus?

• Be part of a company revolutionizing public transportation with cutting-edge technology.
• Collaborate with global teams passionate about sustainability and innovation.
• Enjoy a dynamic and inclusive workplace culture that values growth and creativity.
• We offer a hybrid work environment, with employees expected to be in the office two days a week at our London Wall office. The remaining days can be worked remotely to support work-life balance and flexibility.

Optibus is proud to be an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws. It is our responsibility at Optibus to provide an inclusive and accessible interview experience for all. We will provide reasonable accommodations for all candidates in need of individualised support during the hiring process.