Senior Product Marketing Manager

About Web3M

Web3M is redefining Web3 marketing with on-chain targeting, AI-powered analytics, and data-driven growth. Our platform helps crypto projects, DeFi platforms, and NFT ecosystems identify high-value users and run ultra-precise campaigns.

We work with top Web3 projects, enhancing community engagement, conversion rates, and retention through advanced data strategies.

The Role

As Senior Product Marketing Manager, you will shape product positioning, drive GTM execution, optimize adoption, and support sales. You’ll work closely with product, sales, UI/UX, and marketing teams to create compelling narratives that resonate with Web3 companies.

Key Responsibilities

• Product Messaging & GTM – Define clear positioning, craft compelling storytelling, and lead product launches.
• Sales Enablement & Content – Create pitch decks, whitepapers, webinars, and case studies to drive adoption.
• Growth & Engagement – Optimize SEO, ASO, community engagement, and retention strategies.
• Market Research – Stay ahead of Web3 trends and competitors, refining messaging and strategy.
• UI/UX Collaboration – Actively participate in building personas, defining use cases, and aligning user experience with product messaging.
• Product Roadmaps – Develop and execute marketing plans and roadmaps that support product evolution and adoption.

What You Bring

• 5+ years in product marketing (B2B SaaS, Web3, AI, or fintech).
• Experience launching and scaling products from 0 to 1.
• Hands-on experience in UI/UX collaboration, helping define personas and use cases.
• Proven ability to write and execute product marketing plans and roadmaps.
• Strong storytelling, content creation, and GTM execution skills.
• Analytical mindset with expertise in SEO, analytics, and conversion tracking.
• Collaboration with sales, product, and UI/UX teams.
• Familiarity with blockchain, crypto, or DeFi (a plus).

Why Join Web3M?

• Shape the future of Web3 marketing
• Make an impact in a fast-growing industry
• Work in an agile, high-growth environment
• Flexible remote work
• Competitive salary & career growth opportunities