Product Marketing Manager

Are you passionate about bringing cutting-edge sports technology to market and driving success through compelling product narratives? Do you have the creativity and strategic mindset to shape and execute go-to-market strategies for innovative sports solutions? If so, Pixellot is the perfect place for you!

At Pixellot, we’re transforming the sports world with AI-powered automated video and data solutions that enable sports organizations to capture, produce, and monetize their games efficiently and affordably. As Product Marketing Manager, you will play a key role in shaping the strategy, messaging, and go-to-market efforts for our cutting-edge solutions, driving success and growth across multiple markets.

As part of your role, you will:

Conduct Market Research

• Perform in-depth analysis of industry trends, competitors, and customer needs.
• Regularly update the company on key market insights and opportunities to differentiate Pixellot’s offerings.
• Define customer personas and create tailored value propositions that highlight the technical advantages of Pixellot’s solutions.

Develop Product Expertise

• Understand Pixellot’s products and technical capabilities by collaborating with product and pre-sales teams.
• Gather and relay customer feedback to inform feature enhancements and product development priorities.

Positioning & Messaging

• Craft compelling product positioning that highlights technical benefits for different customer segments, including broadcasters, sports organizations, and educational platforms.
• Translate complex technical features into clear, value-driven messaging for marketing and sales materials.
• Develop messaging strategies for product launches to resonate with target audiences.

Sales Enablement

• Create impactful sales materials such as product presentations, competitive analyses, and feature demos.
• Train sales teams on product updates, positioning, and messaging to ensure alignment.
• Maintain the sales portal with updated resources to support sales activities.

Cross-functional Collaboration

• Work closely with product, customer success, and sales teams to align strategies and ensure that customer needs are met.
• Act as the key marketing liaison for product-related initiatives, ensuring consistent execution across teams.

Go-to-Market Strategy

• Lead go-to-market planning and execution for product launches, ensuring seamless alignment across departments.
• Develop resources such as product guides, case studies, and data sheets to support successful launches.
• Continuously refine and innovate go-to-market strategies to maximize product impact.

You should bring with you:

• 6+ years of experience in Product Marketing for a SaaS or D2C company (Must).
• Strong understanding of market research, competitive analysis, and customer insights.
• Fluent English speaker with strong written and verbal communication skills.
• As the U.S. is our key market, we are looking for a candidate with a deep understanding of the U.S. youth sports landscape, whether through personal experience or professional involvement.
• Exceptional communication skills, with the ability to translate technical features into compelling narratives for different audiences.
• Proven experience in creating sales enablement materials and implementing go-to-market strategies.
• Strong proficiency in video editing and design software (e.g., Adobe Premiere Pro, Photoshop. etc.) is required to create high-quality marketing assets.
• A passion for sports and technology is highly desirable.

Why Join Pixellot?

• Be part of one of the top 40 companies globally driving innovation in sports.
• Collaborate with passionate professionals in a dynamic and fast-growing industry.
• Explore opportunities for personal and professional growth while making a global impact.
• Work in an industry that inspires passion, creativity, and purpose like no other.