Marketing Lead

About ibrick

At ibrick, we're transforming education through play. Our online after-school club subscription offers children aged 5-12 the opportunity to explore STEM (Science, Technology, Engineering, and Mathematics) concepts using LEGO®-compatible bricks. Each week, subscribers receive new digital instructions and video lessons, enabling them to build hundreds of models and embark on exciting learning adventures. Our mission is to spark creativity and innovation, one brick at a time. (ibrick.online).

About the Role

We are seeking a dynamic Marketing Lead to spearhead our marketing initiatives in the U.S. market. This role is ideal for a hands-on professional who can balance strategic planning with execution. You'll be responsible for developing and implementing a comprehensive B2C marketing strategy, managing various channels, analyzing performance metrics, and driving customer acquisition and retention.

Key Responsibilities:

• Develop and execute a comprehensive B2C marketing strategy tailored to the U.S. market.
• Manage and optimize multi-channel marketing efforts, including digital, social media, email, and both paid and organic campaigns.
• Analyze marketing performance, track key performance indicators (KPIs), and implement data-driven improvements.
• Oversee content creation, branding, and messaging to enhance customer engagement.
• Drive customer acquisition, retention, and conversion through targeted campaigns.

What We're Looking For:

• At least 3 years of experience in B2C marketing within a startup environment.
• Hands-on experience in digital marketing, performance marketing, and growth strategies.
• Strong analytical skills with a data-driven approach to decision-making.
• Proven track record of increasing sales through B2C channels.
• Creative thinker with a strategic mindset, willing to execute and adapt as needed.
• Fluent English – strong writing and communication skills are a must.
• Experience in the Ed-Tech industry is a plus.

Why Join Us?

• Be part of an innovative Ed-Tech startup making a meaningful impact on children's education.
• Opportunity to lead and shape the marketing strategy from the ground up.
• A dynamic, collaborative, and creative work environment.