Marketing Manager and Growth Specialist

Powtoon is looking for a dynamic and results-driven Marketing Manager to lead core marketing initiatives as well as drive new, creative ways to expand our reach. This role combines traditional marketing operations with an entrepreneurial focus on high-impact growth initiatives that are outside of the classical marketing and brand initiatives.

If ..

• .. you are driven by creativity, but you are bored to only focus on standard marketing
• .. your superpower is to have a business or growth idea and execute this by yourself end-to-end but
• .. you are a natural team player, able to bring people together and lead them successfully in the right direction when needed
• > this position is for you
  
  
  

About Powtoon

Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging communication is a superpower, we empower individuals and organizations to become communication superstars. We believe in Making Anything Interesting™, ensuring that content not only captures attention but also drives meaningful engagement.

What You'll Do:

• Marketing Management & Operations:
• Take full ownership of execution by building and launching marketing initiatives yourself—creating landing pages, running ads, crafting email campaigns, and iterating based on data
• Lead marketing projects end-to-end, from planning to execution, ensuring campaigns are data-driven and optimized for success
• Enhance marketing operations, streamline processes, and implement best practices to improve efficiency and effectiveness
• Develop and execute strategies to increase Powtoon's visibility and strengthen its positioning among key customer segments
• Analyze customer data and marketing performance metrics to drive insights and continuous improvement
• Collaborate cross-functionally with teams such as content, advertising, product, and development to align marketing efforts
• Manage product launches, pricing experiments, and user testing
• Lead all aspects of Powtoon's email marketing initiatives, ensuring they drive engagement and conversions (strategic oversight, not hands-on execution)
• Entrepreneurial Growth & Ownership:
• Act as an owner, identifying and spearheading new growth opportunities beyond traditional marketing
• Develop and launch innovative marketing and growth strategies that create competitive advantages for Powtoon
• Execute hands-on: conceptualize, build, and implement business development marketing/growth strategies from scratch—designing, writing, and deploying campaigns autonomously
• Take full ownership of strategic initiatives from ideation to execution, ensuring tangible business impact
• Operate with an entrepreneurial mindset, experimenting with unconventional tactics to drive company growth
• Identify, validate, and execute creative expansion models, continuously testing and iterating to achieve measurable results
• Challenge the status quo and proactively seek ways to drive revenue, user engagement, and long-term brand value
• Think big while maintaining an agile approach, quickly adapting strategies based on performance insights and evolving business needs
  
  
  

Requirements

Who You Are:

• 4-6 years of experience in marketing, growth, or marketing operations - in a tech or SaaS company
• Native or near-native English proficiency is a plus (all interviews, presentations, and written communication will be conducted in English)
• Entrepreneurial mindset with the ability to conceptualize and execute growth-oriented projects independently
• A hands-on approach, strong problem-solving skills, and the ability to take ownership of initiatives
• A proven track record of leading projects and collaborating across teams to achieve measurable results
• Deep understanding of marketing operations, data-driven decision-making, and campaign execution
• Strong communication and organizational skills, with the ability to balance multiple priorities effectively
  
  

This is a unique opportunity for a marketing professional who thrives in a fast-paced environment and wants to push the boundaries of traditional marketing. If you're ready to take marketing innovation to the next level, we'd love to hear from you!