Product Analyst

About Us:

ReasonLabs creates cutting-edge cybersecurity solutions to protect consumer identities. Our mission is simple: empower individuals to live their best digital lives with unbeatable enterprise-grade cyber protection. As a fast-growing B2C startup, we’re looking for a Product Data Analyst to drive actionable insights that will enhance our product and marketing strategies.

About the Role:

As a Product Data Analyst, you will play a critical role in leveraging data to optimize product performance and user experience. Working closely with product managers, developers, and marketing teams, you will analyze customer behavior, improve product funnels, and provide insights that guide business decisions. This is a hands-on role for a data-driven individual who thrives in a fast-paced, collaborative environment.

What You’ll Do:

• Build and maintain dashboards to empower decision-makers with real-time insights.
• Analyze customer behavior and product funnels to identify patterns and opportunities for optimization.
• Conduct in-depth and ad-hoc analyses for specific features or business needs, diving directly into data to uncover actionable insights.
• Define and analyze A/B tests to optimize performance.
• Create alerts and monitoring systems to proactively address potential challenges or opportunities.
• Support BI tasks, including ETLs, infrastructure design, and event definition.
• Work closely with cross-functional teams to ensure data-driven decision-making across product and marketing initiatives.

What We’re Looking For:

• Experience: Proven track record in data analysis, with a strong focus on B2C product analysis.
• Technical Skills: Proficiency with Mixpanel, SQL, Tableau, and Python (preferred).
• Soft Skills: Strong problem-solving mindset, excellent communication, and adaptability to thrive in a fast-growing startup.
• Collaboration: Experience working closely with product and marketing teams to align data insights with business goals.
• Analytical Focus: Expertise in analyzing customer behavior, product funnels, retention, adoption, and conversion metrics. Familiarity with LTV and CAC analysis is a plus.

Why Join Us?

• Be part of a mission-driven company creating top-tier cybersecurity solutions for consumers.
• Enjoy a friendly, supportive, and dynamic atmosphere.
• Opportunity to grow and make a measurable impact on a product that protects millions of users.

What Success Looks Like:

• You have leveraged data to drive deeper insights into customer behavior and optimize product and marketing strategies.
• Your analysis and recommendations have significantly improved key metrics such as retention, adoption, and conversion rates.
• You have effectively supported data-driven decision-making, ensuring that insights translate into measurable product improvements.