Product Marketing Manager

Who are we?

Panaya is the market leader in ERP and CRM change intelligence. Panaya SaaS solutions for change intelligence reduce the time, cost, and risk involved in the delivery of change to business applications like SAP®, Oracle® EBS, and Salesforce.com. Powered by cutting-edge data aggregation and machine learning algorithms, we deliver deep insights that help organizations determine dependencies, accelerate testing, and ensure business continuity.

With Panaya, organizations can have the peace of mind they need to freely and rapidly evolve.

Panaya was selected as one of the best Hi-Tech companies to work for in Israel in the DUN’s 100 top companies for 2024, as well as awarded by Gartner and Forrester.

What will you do

?As a Product Marketing Manager at Panaya, you'll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage

.The primary responsibility is to create effective marketing programs, developing collaterals to promote Panaya solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience

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Responsibilities

• : Convert product value proposition to tangible Sales and thought leadership conten
• t.Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, infographic
• s.Collaborate and engage with customers to create customer stories and facilitate webinars and conference session
• s.Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launche
• s.Drive market research and develop thought leadership asset
• s.Collaboration with Product Management on product strategy, product road map and product go to marke
• t.Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our product
• s.Invests time researching our main competitors, their messaging and marketing approach and proposing counter measure

s.
Requiremen

• ts:2+ years experience in product marketing, technical marketing, or digital cont
• entHands-on experience in developing high-quality marketing collaterals for SaaS B2B Solutions (incl. campaigns, roll out, webinars, et
• c.)Experience in SFDC ecosystem (Influencers, Communities & AppExchange relat
• ed)Strategic thinking – the ability to transform technology into a clear business propositi
• on.Self-starter, team player, and able to work in a fast-paced environme
• nt.Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicati
• ng.Ability to navigate and build relationships with a global network of stakeholders, flourish in a matrix environment, and influence peers and indirect repor
• ts.Experience in content writ
• ingTrue native fluency in English with exemplary communication ski

lls
Optional – Nice to H

• ave:Bachelor’s degree or higher in marketing, communications, business, or another related f
• ieldProduct marketing experience in Testing Do
• mainOrganizational and project management experi
• enceA great sense of h