Product Marketing Manager

About Us:

RapNet, the leading online diamond trading network, connects thousands of diamond buyers, sellers, and jewelers worldwide. Our mission is to empower the diamond and jewelry industry with innovative tools, insights, and a seamless trading experience. We are seeking a talented and driven Product Marketing Manager to join our dynamic team and contribute to our continued success.

Role Overview:

As the Product Marketing Manager, you will play a pivotal role in bridging the gap between our product, marketing, and sales teams. You will be responsible for developing go-to-market strategies, driving product adoption, and ensuring that RapNet’s offerings effectively meet customer needs. This is a cross-functional role requiring a mix of strategic thinking, creative storytelling, and strong project management skills.

Key Responsibilities:

• Go-to-Market Strategy:
• Develop and execute go-to-market strategies for new product launches, feature adoption, and updates.
• Partner with product, sales, and marketing teams to ensure consistent messaging and a seamless product rollout.
• Positioning & Messaging:
• Create compelling product positioning and messaging that clearly communicates RapNet’s value proposition to different customer segments.
• Develop customer-focused content, including product guides, FAQs, feature announcements, and use cases.
• Market Insights:
• Conduct competitive analysis and gather insights on industry trends to inform product development and marketing strategies.
• Work closely with the product team to translate customer feedback into actionable improvements.
• Customer Engagement & Enablement:
• Develop marketing assets such as brochures, videos, webinars, walkme’s and email campaigns to drive engagement and adoption.
• Partner with the sales team to create training materials and equip them with the tools needed to effectively sell RapNet’s products.
  
  

• Experience:
• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, preferably in SaaS, B2B, or technology-driven industries.
• Skills:
• Exceptional communication and storytelling skills, with the ability to simplify complex topics.
• Strong analytical skills and proficiency in tools like Google Analytics, HubSpot, and other marketing platforms.
• Hands-on experience with customer research, market analysis, and competitive positioning.
• Personal Attributes:
• Highly organized and able to manage multiple projects simultaneously.
• A proactive, collaborative team player who thrives in a fast-paced environment.