Marketing Tracking & Data Solutions Specialist- Entain

Description:

Entain is looking for a hands-on, execution-focused Growth Product Builder to take complete operational ownership of creating and optimizing landing pages for our global performance marketing channels. In this role, you will be the direct engine behind the gateways handling hundreds of millions of dollars in marketing spend across premier brands like bwin, Ladbrokes, Coral, and PartyPoker.

The Marketing Tracking & Data Solutions Specialist serves as the technical foundation for our performance marketing operations. This role ensures that every pixel, tag, and API signal functions correctly across multiple global brands, websites, and applications.

As a hands-on individual contributor, you will act as the primary technical expert for the marketing department when data discrepancies or tracking failures occur (e.g., missing conversions, Meta Ads signal drops, or AppsFlyer event mismatches). This position requires a proactive professional who uses SQL and data warehouse environments to identify and resolve anomalies before they impact reporting.

This is a dedicated technical specialist role focused entirely on deep ownership of data infrastructure and troubleshooting, without people-management responsibilities.

Production Support & Troubleshooting

• Own the end-to-end resolution of tracking and signal-delivery incidents (detection, root cause analysis, remediation, and documentation).
• Diagnose data discrepancies across three distinct delivery paths: client-side GTM tags, Server-to-Platform CAPI, and reverse ETL.
• Address and resolve brand- or country-specific tracking constraints, including regulatory and consent requirements.

Data Quality & Analysis

• Conduct regular audits of event and conversion data across major platforms (Google Ads, Meta Ads, GA4, AppsFlyer, TikTok, and programmatic partners) to prevent attribution distortions.
• Utilize SQL within Snowflake to validate that events sent via CAPI and reverse ETL match system specifications.
• Document technical incidents and resolutions in clear, actionable reports for both technical and non-technical stakeholders.

AppsFlyer & GTM Ownership

• Manage configurations and serve as the primary subject-matter expert for AppsFlyer and Google Tag Manager (both client-side and server-side) across all brands.
• Partner with the internal GA4 team on cross-functional data issues (without holding direct responsibility for GA4 configuration).

• Experience: 2–4+ years of hands-on experience with marketing tracking/tagging (GTM) and implementation of CAPI or server-side solutions.
• Technical Skills: Strong proficiency in SQL, with experience querying and validating data within a data warehouse environment (Snowflake preferred).
• Domain Knowledge: Deep understanding of client-side vs. server-side/API event delivery, mobile measurement platforms (AppsFlyer or equivalent), and the conversion mechanics of Google Ads and Meta Ads.
• Problem Solving: Proven ability to diagnose production data issues systematically using data analysis rather than trial and error.
• Communication: Ability to explain complex technical data issues clearly to business stakeholders and collaborate effectively with development teams.

Nice to Have-

• Familiarity with GA4 event architecture.
• Experience with reverse ETL tools (e.g., Fivetran) and Consent Management Platforms (CMPs).
• Background in e-commerce, gaming, or betting industries.
• Familiarity with project tracking tools such as Monday.com.