Marketing Automation Manager

We are looking for a Marketing Automation Manager to join our team and take charge of developing marketing plans and executing data-driven strategies. The ideal candidate will have expertise in marketing automation platforms, BI tools, and customer engagement. A solid background in banking or securities investments is a significant advantage.

This role focuses on creating impactful multi-channel campaigns and leveraging data insights to optimize customer lifetime value. You will work across various channels, including push notifications, in-app messages, pop-ups, SMS, and email, to deliver personalized and results-driven marketing initiatives.

Responsibilities:

• Create, execute, and optimize campaigns and customer journeys using marketing automation.
• Develop and manage marketing strategies for internal channels such as push notifications, in-app messages, pop-ups, SMS, email and ext.
• Leverage BI tools (e.g., Looker, Power BI, Tableau) to analyze performance and generate actionable insights.
• Build and implement marketing plans to drive customer engagement, monetization, and revenue growth.
• Collaborate with cross-functional teams (product, analytics, customer support) to ensure alignment of marketing efforts with company objectives.
• Monitor and analyze marketing and revenue trends to identify growth opportunities.
• Stay updated on best practices and innovations in marketing automation and customer communication channels.
  
  

• Minimum of 2 years of experience with marketing automation/monetization platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) in B2C comapny.
• Hands-on experience with BI tools such as Looker, Power BI, or Tableau.
• Proven experience in managing multi-channel campaigns across push notifications, in-app messages, pop-ups, SMS, and email.
• Experience in marketing, customer monetization, and revenue growth strategies.
• Strong understanding of banking or securities investments.
• Excellent English skills, both written and verbal.
• Analytical mindset with a proven ability to derive insights from data and optimize campaigns accordingly.
• Creativity in problem-solving and ability to adapt to dynamic business needs.
  
  

• Experience in the banking/ finance industry.
• Familiarity with customer segmentation and personalization strategies.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.