Senior Product Marketing Manager

About Blockaid:

Blockaid builds trust in web3 through better security. Our web3 security platform is trusted by the biggest names in web3—including Coinbase, Metamask, Backpack, Stellar, and more—to detect, understand, prevent, and respond to off and onchain threats.

As we continue to expand and evolve, we're looking for a Senior Product Marketing Manager to join our growing team and help shape the future of the decentralized world.

Role Overview:

As a Senior Product Marketing Manager at Blockaid, you'll work closely with R&D, go-to-market teams, and customers, bringing together technical expertise and market insight to create the compelling messaging and materials required to generate demand and enable sellers to prospect and close new business.

What you'll do:

• Conduct customer, market, and competitive research.
• Define compelling messaging that resonates with our ICPs.
• Translate insights and learnings into campaigns and content ideas.
• Create product-focused campaigns and marketing materials.
• Create and maintain sales enablement materials.
• Collaborate with product to define product roadmaps and GTM strategies.
• Collaborate with product and sales to develop and optimize pricing models.
• Provide product training programs to ensure the sales team understands the product's value proposition and can communicate it effectively.
  
  

• Have experience marketing cybersecurity or web3 products (or to technical audiences).
• Are a marketing generalist that spikes in product marketing.
• Understand how your work translates into creating demand and driving revenue.
• Are able to market complex technical products to technical and non-technical audiences.
• Are curious and are actively experimenting with gen AI, automation and modern tools.
• Have worked at least one startup or growth-stage company.
• Have strong business acumen