Marketing Automation Specialist

We are seeking a Marketing Automation Specialist at AvaTrade to design and execute multi-channel campaigns that engage users throughout their journey. You will manage the full campaign lifecycle, collaborate with cross-functional teams, and use AI tools to optimize content and engagement. This role offers the chance to grow your skills, work with cutting-edge technologies, and make a real impact in a dynamic environment.

Responsibilities:

Content Distribution & Strategy: Manage all post-registration content distribution for our users and clients

Multi-Channel Communications: Send communications through various channels (email, SMS, push notifications, WhatsApp, web push, pop-ups, alerts on other platforms

Template Development: Build and maintain engaging HTML templates and other creative assets for communications

Campaign Management: Schedule, maintain, and optimize promotional cycles and marketing campaigns

AI-Driven Marketing: Utilize AI-based tools (e.g., chatbots, content optimization platforms) to personalize and enhance user engagement

Collaboration: Work closely with cross-functional teams to develop and implement innovative marketing strategies that align with business goals

Requirement:

Technical Aptitude: Possesses basic knowledge of HTML (an advantage, but not essential) and is comfortable picking up new technologies quickly.

AI Tools Knowledge: Has hands-on experience or is eager to learn AI-driven marketing tools for automation, personalization, and analytics.

Highly Organized: Able to juggle multiple tasks and deadlines, maintaining attention to detail in a fast-paced environment.

Creative & Analytical: Combines a creative mindset with strong technical and analytical skills to drive campaign success.

Quick Learner: Demonstrates fast learning capabilities and adaptability to evolving technologies, platforms, and industry trends.

Growth Mindset: Motivated to enter a core marketing role with significant growth potential, continuously seeking ways to improve and innovate.