Product Marketing Lead

About the Role

As a Senior Product Marketing Manager (inbound), you will take charge of crafting and optimizing the user journey to drive customer activation, adoption and conversion. This role is all about moving users through a strategic funnel—from the initial product signup to becoming loyal customers. You’ll plan initiatives that turn a free user into an activated one, while collaborating with cross-functional teams to ensure seamless execution.

Your work will directly impact how users experience Aligned’s PLG funnel. This is a role for someone who thrives on data-driven decision-making, understands B2B PLG user behavior, and is passionate about creating meaningful user experiences.

What You’ll Do

• Lead the development and execution of product marketing strategies focused on growth and retention.
• Design and manage multi-channel communication, including in-product messaging, product emails to achieve KPIs.
• Drive go-to-market strategies for product launches and feature updates, ensuring alignment across teams.
• Represent the user’s voice, ensuring our products and messaging reflect their needs and expectations.
• Use data insights and A/B testing to optimize the user journey and improve conversion rates.
• Collaborate with Product, Performance, Customer Support, R&D, Design and Content to ensure a unified strategy.

Requirements

• 4+ years of experience in product marketing within a global B2C/ B2B PLG company.
• Proven ability to develop and execute go-to-market strategies across diverse channels.
• A data-driven mindset with expertise in analytics, A/B testing, and BI tools (Mixpanel, Tableau)
• Strong organizational and communication skills, with the ability to simplify complex concepts.
• Experience optimizing user funnels and driving engagement through innovative campaigns.
• Fluent in English, with exceptional written and verbal communication skills.
• A passion for user-centric product marketing and a desire to make an impact in the sales tech space.

The Good Stuff

Equity: Company share options plan.

Flexibility: A hybrid working model tailored to your needs.

Support: Paid sick leave from day one.

Incentives: Generous employee referral program ($2,500 for successful referrals).

Perks: Cibus allowance, transportation stipend, and a dog-friendly office.

Community: Fun team events (local and virtual) to connect with global teams.