Product Marketing Manager

Looking for a talented Product Marketing Manager to make an impactful contribution to a thriving global company! This is an extraordinary opportunity to shape and drive the success of our innovative products and be at the forefront of industry trends.

Responsibilities:

Market Research and Insights:

• Dive deep into market analysis to uncover customer needs, understand the competitive landscape, and spot emerging trends.
• Keep a pulse on industry innovations and use your insights to guide product enhancement and new feature ideation.

Product Positioning and Messaging:

• Craft compelling and unique messaging strategies that emphasize our product's value, capturing the attention of target audiences.

Go-to-Market (GTM) Strategy:

• Spearhead GTM initiatives for product launches, ensuring seamless collaboration between marketing, sales, and product teams.
• Orchestrate launch timelines, communication strategies, and deliverables for maximum impact.

Content Development:

• Collaborate with diverse teams to produce engaging sales collateral, impactful case studies, and insightful whitepapers.
• Maintain a consistent brand voice across all platforms, aligning with our strategic vision.

Sales Enablement:

• Empower sales teams with the tools and strategies needed for effective product positioning and selling.
• Develop robust competitive insights and smart objection-handling techniques.

Requirements:

• Bachelor’s degree in marketing, business, or related fields; an MBA is a plus.
• 3-5+ years of product marketing experience, ideally within e-Commerce, funnel conversion, Fintech, Logistics, or Payments industries.
• B2B/B2B2C SaaS experience is essential.
• Proven track record in developing compelling marketing strategies and product narratives.
• Strong analytical skills to translate data into strategic insights.
• Exceptional communication skills in English, with prowess in writing and presentations.
• Proficiency with Jira, Confluence, and Excel, plus basic design skills.
• A collaborative and proactive team player with excellent project management abilities.
• Strategic thinker with a knack for translating complex concepts into clear, valuable business messages.