Influencer Marketing & Social Media Manager

babyark is on a mission to redefine child safety, crafting the ultimate peace of mind for families. Patented performance engineering, protective design, smart connectivity and the highest-grade materials all come together in our revolutionary car seats.

We are looking for an Influencer Marketing & Social Media Manager to join our Kfar Saba-based marketing team. You’ll play a critical role in developing and executing our influencer and social presence, showcasing the unique identity of the brand and establishing a strong connection with our community. This role reports to the Chief Marketing Officer.

What You’ll Do:

Influencer

• Define the overall influencer marketing strategy, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting
• Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents
• Oversee outreach to influencer partners including sourcing, contracts, and deliverables
• Measure and analyze the impact of influencer campaigns, with always-on optimizations
• Establish measurement protocol and program benchmarks for best-in-class campaign performance
• Allocate budgets effectively to support key brand moments and larger business objectives

Social

• Own organic social programs end-to-end, including strategy, content development, publishing, testing, and reporting
• Develop creative campaign concepts and strategic plans for social media to effectively launch and promote our brand initiatives, ensuring alignment with marketing objectives and target audience engagement
• Set goals and KPIs and report monthly on performance across all platforms
• Leverage data, insights, trends and best practices to inform creative and copy development with special attention to brand authenticity, tone and voice

Who You Are:

• Strong understanding of the US consumer market
• 4+ years of experience successfully managing influencer marketing
• Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to multitask
• Ability to meet deadlines with little need for oversight
• Content creation experience such as video creation and editing, photo editing, etc
• You have a passion for the creative side of influencers and social, but are also comfortable diving into the analytics.