Product Marketing Manager

Who are we?

Panaya is the market leader in ERP and CRM change intelligence. Panaya SaaS solutions for change intelligence reduce the time, cost, and risk involved in the delivery of change to business applications like SAP®, Oracle® EBS, and Salesforce.com. Powered by cutting-edge data aggregation and machine learning algorithms, we deliver deep insights that help organizations determine dependencies, accelerate testing, and ensure business continuity.

With Panaya, organizations can have the peace of mind they need to freely and rapidly evolve.

Panaya was selected as one of the best Hi-Tech companies to work for in Israel in the DUN’s 100 top companies for 2024, as well as awarded by Gartner and Forrester.

What will you do?

As a Product Marketing Manager at Panaya, you'll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage.

The primary responsibility is to create effective marketing programs, developing collaterals to promote Panaya solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities:

• Convert product value proposition to tangible Sales and thought leadership content.
• Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, infographics.
• Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
• Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches.
• Drive market research and develop thought leadership assets.
• Collaboration with Product Management on product strategy, product road map and product go to market.
• Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our products.
• Invests time researching our main competitors, their messaging and marketing approach and proposing counter measures.

Requirements:

• 2+ years experience in product marketing, technical marketing, or digital content
• Hands-on experience in developing high-quality marketing collaterals for SaaS B2B Solutions (incl. campaigns, roll out, webinars, etc.)
• Experience in SFDC ecosystem (Influencers, Communities & AppExchange related)
• Strategic thinking – the ability to transform technology into a clear business proposition.
• Self-starter, team player, and able to work in a fast-paced environment.
• Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.
• Ability to navigate and build relationships with a global network of stakeholders, flourish in a matrix environment, and influence peers and indirect reports.
• Experience in content writing
• True native fluency in English with exemplary communication skills

Optional – Nice to Have:

• Bachelor’s degree or higher in marketing, communications, business, or another related field
• Product marketing experience in Testing Domain
• Organizational and project management experience
• A great sense of humor