Digital Marketing Campaign Content Manager

Why Join Us?

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Key Responsibilities

• Collaborate with various teams and departments, including product marketing, BDRs, Bizops, Content, Design, etc.
• Develop and execute a content strategy that aligns with our business goals and target audience needs.
• Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience and to be used across awareness, demand generation and account-based marketing campaigns.
• Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
• Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
• Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
• Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.
  
  

• 5+ years of experience in content development, messaging, digital marketing, preferably in the B2B sector and/or cybersecurity industry.
• Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
• Strong understanding of content strategy principles and metrics-driven content development.
• Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
• Exceptional writing and storytelling skills, with the ability to convey complex information clearly.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
• Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach.