Product Marketing Manager

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by customers such as Spotify, NY Times, NBC, CNN, and iHeartMedia.

We are looking for a product marketer to join our Marketing team. This role combines strategy and hands-on execution where you’ll own products and campaigns end-to-end.

What you’ll do:

• Conduct market, competitive, audience, and use case research to inform our marketing strategy and product development
• Own the messaging architecture of the company; ensuring messaging is always up-to-date with the most current customer, competitor, and market insights, as well as target segments and customer segmentation and persona definition
• Partner with the product team from inception to launch on product features, with an eye toward company strategy, differentiators, and customer needs.
• Identify revenue opportunities and act on them (i.e. new use cases, restructured partnerships, new features, or reimagined audience segments)
• Collaborate with our demand gen and creative teams to inform the targeting and messaging of new campaigns
• Work with Sales, CSM, and Support to channel structured insights
  
  

• 4+ years of product marketing experience, with 2+ years working at a B2B SaaS company
• You have owned the product marketing of a product or product line
• Creative marketer with storytelling capabilities
• Strong communicator (verbal and written) that can turn research into actionable insights
• Cross-functional skills to build processes and work with product, sales, and support
  
  

• Worked in the audio/video/media industry
• Experience with a PLG and sales-assisted motion
  
  

• Hungry, passionate, and deeply curious
• Bias towards action
• Independent, self-starter
• Entrepreneurial spirit