Marketing Operations Manager

Description

Shield is how financial organizations read between the lines and understand what their employee communications are really saying. We are a fast-growing and dynamic tech company with locations in Tel Aviv, London, New York, and Portugal.

Responsibilities

• Own Shield’s Marketing Opps and Demand Gen ABM activity and take it to the next level.
• Team up with product, partners, and industry marketing to create campaigns to mine the current lead base (Hubspot) and to nurture leads generated from new sources with a focus on micro-segments based on industry, use case, topic/technology/intent.
• Plan & execute quarterly Demand Generation plans in line with our business targets
• Measure, optimize and report on the progress and success of lead generation activities and campaigns.
• Work closely with the sales team and SDR to build the inbound sales efforts.
• Build and execute highly targeted and segmented ABM campaigns.
• Own the demand generation efforts to drive virtual and field marketing events.
• Have a deep understanding of our domain and target audience
• Own the top-of-the-funnel marketing qualified leads (MQL) target for each quarter worldwide and drive conversion to SQLs.
• Expertise in analyzing data, telling stories, and executing across channels to create a customer-focused experience
  
  

• A data-driven individual that understands business and buying cycles. Understands our domain and has done a similar role in a B2B company.
• 3+ years of experience in Demand Generation marketing experience in a global B2B marketing role.
• Expert in HubSpot, LinkedIn Ads, Google Ads, Google Analytics, and WordPress – essential skills!
• Technical skills – an advantage
• Understanding of capital markets and the players as an individual investor/fintech company/ financial institution - an advantage
• Lead generation and campaign management experience
• Strong Analytical skills
• Experience in Account-Based-Marketing (ABM) execution.
• Expertise in understanding data, storytelling, and executing across channels to create a customer-focused experience
• Experience working with SDR
• Excellent proficiency in English, both written and verbal communication skills
• Attention to detail; strong work ethic and team player.