Marketing Manager - Lead Generation & MARCOM

Marketing Manager

Are you ready to make a big impact in the fast-growing Gen AI space? Second Nature AI is transforming how top sales teams train and perform through our innovative B2B SaaS platform. With global customers like SAP, Oracle, Microsoft, and Zoom, we’re driving real business results. Join us as a Marketing Manager and take charge of demand

generation with creativity, strategy, and ROI-driven execution.

Key Responsibilities

Events Management:

• Plan and execute major events and conferences, growing from small booths to speaking opportunities and sponsorships.
• Source giveaways and onsite activities to drive booth traffic.
• Secure on-site and after-events prospect meetings. 

Webinars:

• Ideate, produce, and execute engaging webinars each quarter.
• Generate marketing content from webinars.
• Create prospect meetings and new pipeline leads. 

Manage Social Media:

• Create compelling social posts (manage social writer). 
• Engage influencers and LinkedIn groups to boost awareness.

Account-Based Marketing (ABM):

• Partner with sales to target key enterprise accounts.
• Build personalized campaigns, including emails, case studies, ads, and landing pages.
• Develop exclusive events for top accounts.
• Deliver quarterly prospect meetings.

Content Creation: 

• Craft (jointly with our content writer) customer interviews, use cases, short videos, and snippets.
• Manage partner communications, collateral, and joint initiatives.
• Oversee quarterly newsletters to keep stakeholders engaged.

Product-Oriented Marketing:

Deeply understand our product and user journey.

Collaborate with digital, operations, and sales to create seamless campaigns.

Drive ABM strategies, KPIs, and ROI-focused initiatives based on product attributions. 

What We’re Looking For:

• English at a native or near-native level.
• Proven experience in lead generation, ABM, and event marketing.
• Results-driven mindset focused on KPIs and ROI.
• Creativity with a strong understanding of the product, ICP, and ability to innovate across budgets.
• Excellent collaboration and communication skills.
• Positive, can-do attitude with a sunny disposition 😊 - (you'll fit right in).

Why Join Us?

Be part of an innovative team that’s revolutionizing sales training. You’ll play a pivotal role in shaping our marketing strategy and driving measurable growth.

Apply now to take charge of this exciting opportunity!