Social Media Manager

About the Role

Lightway Digital Marketing, a dynamic agency serving clients across eCommerce, SaaS, and 

various industries in Israel, Europe, and the US, is looking for a Social Media Manager to lead 

the charge in building engaging organic social media campaigns. This role is perfect for a 

creative storyteller with a strategic mindset, ready to craft compelling content and foster 

meaningful connections with audiences across platforms.

As a Social Media Manager, you'll take ownership of our clients' organic social presence on 

Instagram, Facebook, LinkedIn, and other platforms while crafting content that drives 

engagement and builds brand loyalty.

Responsibilities

● Social Media Strategy: Develop and execute comprehensive organic social media 

strategies to enhance brand visibility and engagement.

● Content Creation: Write, design, and schedule high-quality posts, stories, and updates 

tailored for each platform.

● Community Engagement: Monitor and interact with audiences, responding to 

comments and messages in a timely and authentic manner.

● Content Planning: Manage the social media content calendar, ensuring timely, 

relevant, and impactful posts.

● Copywriting: Craft captivating captions, post copy, and occasional blog content as 

needed.

● Analytics: Track and analyze performance metrics, using insights to refine strategies 

and improve results.

● Trend Spotting: Stay updated on social media trends, emerging platforms, and best 

practices to keep clients’ campaigns fresh and effective.

● Collaboration: Work closely with designers, photographers, and account managers to 

produce cohesive, on-brand content.

Qualifications

● 2+ years of experience managing organic social media for brands or agencies.

● Strong copywriting and storytelling skills in both English and Hebrew.

● Familiarity with major platforms like Instagram, Facebook, LinkedIn, and TikTok.

● Experience using social media management tools

● Experience with utilizing the latest AI models to enhance and optimize content creation

● Basic design skills and familiarity with tools like Canva or Adobe Creative Suite.

● Analytical mindset with the ability to interpret metrics and adjust strategies accordingly.

● Excellent organizational skills and the ability to manage multiple projects simultaneously.

● Creative thinker who thrives in a fast-paced, collaborative environment.

Why Join Lightway Digital Marketing?

● Collaborate with a passionate, forward-thinking team.

● Work with diverse clients across industries and regions.

● Access to cutting-edge tools and platforms to enhance your creativity.

● Opportunities for growth and professional development.