Marketing Automation Specialist

Make Your Mark

Cymulate's Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.

With world-class clients like YMCA, Brinks, and EuroNext we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we're always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner and Glassdoor, our clients and employees have let us know what they love about us.

What You Will Do

• Serve as a technical subject matter expert for marketing automation, advising on best practices and building lead journeys and experiences.
• Work with data, segmentation, and marketing operations teams across MarTech tools and platforms.
• Build, test, execute, and analyze email marketing campaigns.
• Manage CRM integration and lead processes, including lead scoring, nurturing, segmentation, and data cleansing.
• Track and analyze performance metrics, sharing insights and recommendations for optimization.
• Govern tracking codes (UTM/CID), ensuring proper usage and capabilities.
• Collaborate effectively with cross-functional teams and manage projects efficiently.
• Develop data segmentation strategies for nurture lists in partnership with marketing teams.
• Deliver performance metrics, insights, and optimization strategies to leadership and stakeholders.
• Contribute to marketing planning and optimization for email nurture campaigns aligned with OKRs.
• Partner with marketing technology and operations teams to optimize email marketing and ABM programs.
  
  

• Native or professional-level English proficiency.
• 2–3 years of relevant marketing experience, with at least 1–2 years in software companies (security or SaaS preferred).
• Experience with HubSpot and Salesforce (a plus, not mandatory).
• Familiarity with 6Sense or other ABM platforms (a plus, not mandatory).
• Proficiency in Excel and basic knowledge of database management.
• Excellent communication skills—proactive and concise.
• Comfort working with global teams across various time zones.
• Strong problem-solving skills and the ability to use metrics to manage and optimize email marketing campaigns for engagement, conversion, and KPIs.