Director of Product Marketing

Responsibilities

Strategic Leadership

• Develop and execute comprehensive product marketing strategies driving adoption, market share growth, and revenue
• Own product positioning, messaging, and competitive strategy across our product portfolio
• Partner with Product leadership to influence strategy based on market insights and customer feedback
• Drive go-to-market execution for product launches and major releases
• Build, mentor, and lead a high-performing product marketing team
  
  

• Develop deep knowledge of target markets, segments, buyer personas, and competitors through primary and secondary research
• Create compelling positioning that differentiates our products and resonates with prospects
• Execute go-to-market strategies for new product launches, ensuring measurable success in adoption
• Develop comprehensive buyer personas and customer journey maps
• Drive thought leadership initiatives with Marketing Communications
• Own product marketing analytics and KPIs, reporting on impact and ROI
  
  

• Establish processes, frameworks, and best practices for the product marketing function
• Create scalable systems for market intelligence, competitive analysis, and customer insights
• Build strong relationships across Product, Sales, Marketing, and Customer Success
• Partner with customers to capture testimonials and case studies, using insights to improve messaging and drive product improvements
  
  

• 8+ years of product marketing experience, including 3+ years leading teams of product marketing managers and contributors
• Proven success leading product marketing strategies across multiple products and markets
• Experience marketing complex B2B/B2B2C SaaS solutions to SMB and Enterprise customers
• Strong track record in positioning, messaging, and cross-functional leadership
• Strategic thinking and analytical mindset with deep market curiosity and ability to uncover meaningful insights
• Exceptional communication skills, able to translate complex products into compelling stories and value propositions
• Strong leadership abilities with proven talent development experience
• Outstanding project management skills, combining attention to detail with ability to handle complex challenges
• Data-driven approach to decision-making and measuring success
• Deep understanding of B2B/B2B2C marketing and sales dynamics
  
  

• Unlimited paid time off: take unlimited personal, sick, and vacation days
• Career development: unlimited access to Udemy courses for professional growth
• Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success