Senior Facebook PPC Manager

As Senior Facebook PPC Manager, you will be responsible for developing, implementing, and optimizing Facebook campaigns to drive traffic, conversions, and revenue for our portfolio of casino brands. This role offers an exciting opportunity to make a significant impact in a fast-paced and dynamic industry.

Responsibilities:

Develop and execute comprehensive Facebook PPC strategies to drive high-quality traffic and maximize ROI for our casino affiliate websites.

Create and manage Facebook campaigns, including ad creation, audience targeting, budget allocation, and bidding strategy optimization.

Conduct audience research and analysis to identify target demographics and interests for effective campaign targeting.

Implement advanced ad formats and features, such as dynamic ads, retargeting campaigns, and lookalike audiences, to maximize campaign performance.

Continuously monitor campaign performance metrics, including CTR, CPC, CPA, and ROAS, and make data-driven decisions to optimize campaign effectiveness.

Test and iterate on ad creatives, messaging, and targeting parameters to improve campaign performance and drive scalable results.

Stay informed of Facebook advertising best practices, algorithm updates, and industry trends to inform campaign optimization strategies and tactics.

Provide regular reporting and performance analysis to stakeholders, including insights, recommendations, and opportunities for campaign enhancement.

Mentor and coach junior members of the Facebook PPC team, providing guidance, support, and professional development opportunities.

Requirements:

At least 2 years of proven track record of success in managing Facebook PPC campaigns, preferably in the iGaming or online gambling industry.

Proven experience and success with international markets, including a variety of verticals and with at least 2 companies. 

Expertise in Facebook Ads Manager and other Facebook advertising tools, including campaign setup, optimization, and performance tracking.

In-depth understanding of Facebook advertising best practices, targeting options, ad formats, and bidding strategies.

Strong analytical skills and proficiency in data analysis tools and platforms, such as Facebook Analytics, Google Analytics, and Microsoft Excel.

Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Results-oriented mindset with a focus on driving performance and achieving business objectives.

Ability to multitask, prioritize, and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Familiarity with other paid social media platforms, such as Instagram, Twitter, and LinkedIn, is a plus.