Digital Marketing Manager JB-3809

A veteran global company and market leader in the field of medical technologies is looking for a digital specialist for the marketing department in Israel.

Job Description:

• Building a digital strategy for the brand and implementing it
• Establishing and maintaining all digital assets - managing social media pages and creating creative and unique content
• Establishing a strong, stable and meaningful digital presence
• Managing and establishing digital marketing campaigns - Hands on
• Managing a marketing automation system and sending mailings to customers according to segmentation
• Writing marketing content with a digital orientation and in accordance with emerging market trends
• Implementing marketing ideas and messages in a creative and high-quality manner
• The work is carried out for the Israeli market and includes working with the marketing team in the global company.
• Working in a dynamic, interesting, innovative and fun environment.

Requirements:

• Bachelor's degree - advantage
• Experience in a similar role in the medical/cosmetic field - required
• Experience in creating digital content in general and in the social world in particular (sponsored and organic) - required
• Experience in setting up and managing sponsored campaigns in Google + Meta systems - required
• Proven experience in generating leads for the sales department - required
• Experience in marketing analysis and CRO - analytical skills required
• Experience in building consumer panels and characterizing customer segmentation
• Managing and operating influencers to promote the brand and products online
• High-level drafting ability and experience in creating marketing content - native Hebrew and high-level English
• Background in video editing, After Effects - advantage
• In-depth understanding of Business Manager, Google Ads, etc. systems
• Mastery of marketing automation systems - a distinct advantage for the Hubspot system