Campaign Manager

Job Description: PPC Campaign Manager

We are looking for a talented PPC Campaign Manager to join our dynamic team at a digital marketing startup. The role involves managing and executing paid campaigns across various platforms, analyzing data to derive insights, improving performance, and supporting our clients' marketing strategies.

Responsibilities:

• Plan, create, and manage paid campaigns on platforms such as Google Ads, Facebook Ads, TikTok, LinkedIn, and more.
• Continuously optimize campaigns to achieve ROI and ROAS goals.
• Analyze performance using tools like Google Analytics, Tag Manager, and others.
• Write creative ads, including conducting A/B tests to refine messaging and calls to action.
• Manage monthly budgets and improve budget allocation to maximize performance.
• Analyze and report campaign results, including presenting insights to clients and company management.
• Conduct keyword research and identify new opportunities to improve campaign performance.
• Stay updated on PPC trends and changes to implement new best practices and drive continuous improvement.

Requirements:

• At least one year of experience managing PPC campaigns on major digital platforms.
• Excellent proficiency in Google Ads and Facebook Ads Manager (experience with additional platforms is an advantage).
• Strong analytical skills and data-driven mindset – in-depth knowledge of Google Analytics and Excel.
• Deep understanding of digital marketing strategies and the customer journey.
• High proficiency in both Hebrew and English – excellent writing skills for creating ad copy and professional reports.
• Strong customer service orientation and excellent interpersonal skills for client collaboration.
• Proactive mindset, ability to work independently, and manage multiple tasks simultaneously.

Advantages:

• Experience with Tag Manager, Data Studio, and additional analytics platforms.
• Familiarity with eCommerce strategies and online sales campaigns.
• Expertise in building and managing Display and Video campaigns.

Personal Traits:

• Creative thinker with effective problem-solving skills.
• Attention to detail and a desire for continuous improvement.
• Ability to work under pressure in a dynamic environment.