Email Marketing Specialist

Description

Tango is a successful, market leader, a live-streaming Platform with 500+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans and monetize their talents.

Tango live stream was founded in 2018 and is powered by 450+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. And we believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

We are looking for ambitious and proactive e-mail professional with a strong foundation in performance driven email marketing, B2C operations and revenue management,

Do you want to join the party?

Responsibilities

• Constantly optimize Email Deliverability, while scaling up send volume and KPI impact: Maintain best practices in deliverability, including monitoring domain health, list hygiene, and email authentication protocols
• Plan and Execute Email content Strategies to increase sales and retention:
• Detailed email calendars to promote events and personalized content to increase user engagement and reach monthly sales targets and business goals.
• Build and Optimize User Journeys and Life-Cycle campaigns: Design, implement, and refine automated workflows to reduce churn and create positive user experiences.
• Drive Performance Optimization: Use data to generate A/B testing hypotheses, execute experiments, and improve key metrics like open rates, click-through rates, and conversions.
• Collaborate Across Teams: Work closely with writers, designers and other internal stakeholders to produce high-quality, engaging email campaigns.
• Exhibit God-Level Attention to Detail: Ensure accuracy and precision in all aspects of email creation, from copy to design, technical setup and seamless User experience
  
  

• 3+ years experience in end-to-end performance driven e-mail marketing operations in a sales oriented b2c environment; proven email marketing track record of success in creating and managing campaigns with measurable KPI results.
• Expertise in email automation tools such as Ongage, Braze, MailChimp, Marketo, Klaviyo, and similar platforms.
• Strong knowledge of email deliverability best practices & performance monitoring tools.
• Strong analytical skills to interpret data and drive actionable insights.
• Exceptional organizational skills and ability to manage multiple projects simultaneously.
• A creative mindset with an eye for compelling copy and design
• Excellent copywriting and editing skills, with a keen eye for detail
• Proficiency in HTML and CSS for email design
• Creative thinking and problem-solving abilities
• Mother tongue English , additional languages- plus