Marketing Automation Admin

We are seeking a Marketing Automation Admin to join our team. This role demands a strong hands-on approach to managing and optimizing our marketing automation platform. You will be responsible for executing marketing campaigns, analyzing performance, and ensuring the smooth operation of our marketing automation system.

Responsibilities:

• Implementing marketing automation campaigns.
• Conduct A/B testing to continuously improve results
• Work closely with marketing and sales teams
• Collaborate with development teams to implement and integrate marketing automation solutions
• Implement marketing automation across various company activities
• Analyze campaign performance data and present reports on key metrics like email open/click rates, landing page conversions, and ROI
• Oversee and maintain the organization's marketing automation software and evaluate new marketing technologies
• Collaborate with cross-functional teams to align marketing automation initiatives with overall marketing and business goals
• Stay updated on marketing automation platform best practices and emerging trends in marketing automation tools
• Maintenance and incident support for issues in the marketing automation platform
  
  

• 2-3 years of experience in marketing automation, with a focus on execution
• Hands-on experience designing, building, and deploying marketing automation campaigns across channels.
• Data-driven approach
• Excellent project management and organizational skills
• Strong communication and collaboration skills
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Hands-on experience using Braze as a marketing automation platform – an advantage
• Knowledge of HTML, CSS, SQL, and Liquid language – an advantage