Email Marketer

Bliss Aesthetics is a seed stage (well-funded) consumer focused digital health startup on a mission to help people become the best version of themselves. We’re building a driven, high-growth organization powered by amazing talent and innovative technology.

We seek a creative and skilled email marketer to join our marketing team.

As an email marketer, you will develop, implement and optimize email marketing strategies for Bliss to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our clients. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.

The ideal candidate will possess a passion for email marketing, a keen eye for detail and a strong understanding of the US market and consumer behavior. 

Objectives of this role:

• Developing and executing strategic email marketing plans and strategies.
• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks:

• Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. 

Required skills and qualifications:

• A bachelor’s degree in marketing, communications or a related field.
• 2+ years of experience as an email marketer or a marketing role.
• Strong understanding of email marketing best practices, deliverability and compliance.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
• Familiarity with HTML and CSS for email template customization.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.
• Preferred skills and qualifications
• Outstanding copywriting and editing skills to craft engaging email content.
• Familiarity with CRM integration systems and customer segmentation.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalization and dynamic content strategies.
• Relevant certification in email marketing or related fields.