Product Marketing Manager (Maternity Leave Replacement)

TinyTap is looking for a Product Marketing Manager to join our marketing team. You will be responsible for TinyTap’s communication across the different platforms to drive growth and customer engagement.

About us:

TinyTap, the world's largest collection of educational games, recently became a part of AnimocaBrands. Aiming to build together an open education system on blockchain.

We enable limitless learning for kids by offering over 250,000 interactive games, made by educators worldwide. This is your chance to help revolutionize education with one of the most exciting startups in the global EdTech arena.

Responsibilities:

• This is a hands-on role within the Marketing team.
• Own TinyTap’s communication across platforms, crafting messaging for Marketing and Product management.
• Effectively develop and manage product marketing resources.
• Create, write, and analyze customer journeys within TinyTap’s app and website.
• Build email marketing and push notification campaigns to optimize the sales funnel.
• Ensure content is consistent with the brand across product and marketing materials.
• Collaborate closely with Growth, Design, Product, and Data teams.
• Conduct ongoing data analysis to enhance content marketing performance.

Requirements:

• Native English level - A must.
• 4+ years of experience as a Product Marketing Manager in B2C startups, E-commerce, or Tech.
• Strong copywriting and creative writing skills – essential.
• Experience in building user flows and customer journeys.
• Hands-on experience in writing app/web microcopy and email marketing.
• Data-driven mindset with the ability to leverage analytics to inform marketing strategies.
• Personable, self-motivated, and confident in a can-do approach.
• Being a parent is a plus!

We are located in Tel Aviv, currently hybrid-remote with 2 days from home

If you think you are a good fit send your CV to [email protected].