PPC Expert

We are seeking a highly skilled PPC (Pay-Per-Click) Expert with a strong background in managing and optimizing digital advertising campaigns for SaaS or cybersecurity products. The ideal candidate will have a proven track record of driving lead generation, increasing brand visibility, and maximizing ROI through strategic PPC campaigns. This role requires a deep understanding of digital advertising platforms, analytical skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:

Develop, implement, and manage PPC campaigns across various platforms, including Google Ads (search, YouTube, display, etc.) , Bing Ads, and any rising search advertising channels.

Conduct comprehensive keyword research to identify and target high-performing keywords, optimizing ad copy and landing pages to improve quality scores and conversion rates.

Monitor and analyze campaign performance using tools such as Google Analytics, SEMrush, and our internal BI, making data-driven decisions to enhance ROI.

Perform A/B testing on ad copies and landing pages to determine the most effective strategies for increasing conversions and user engagement.

Collaborate with the sales and product teams to create targeted campaigns that effectively communicate the value propositions of our SaaS and cybersecurity solutions.

Implement and manage remarketing and retargeting strategies to re-engage potential customers and drive conversions.

Manage and allocate budgets effectively, adjusting bids and strategies to maximize campaign performance and meet business objectives.

Generate detailed performance reports, providing insights and recommendations for continuous improvement.

Stay up-to-date with the latest industry trends, best practices, and competitive landscape to ensure campaigns are innovative and effective.

Qualifications:

Minimum of 2-4 years of experience managing PPC campaigns for cybersecurity or similar products.

Proven track record of scaling a search led performance activity from the ground up

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Excellent written and verbal communication skills, with the ability to create compelling ad copy and present performance insights.

Experience with A/B testing and conversion rate optimization (CRO) techniques.

Ability to work independently and collaboratively within a team environment.

Strong organizational skills, with the ability to manage multiple projects and priorities simultaneously.

Preferred Qualifications:

Familiarity with cybersecurity product marketing and industry trends.

Knowledge of landing page optimization tools such as Unbounce or Instapage.

Bachelor’s degree in Marketing, Business, or a related field.