Product Marketing Manager

Simplex 3D is a groundbreaking, global B2B SaaS 3D platform designed as a professional working tool for real estate professionals.

Our collaborative SaaS platform brings all perspectives to the forefront, giving urban planning & the real estate industry access to layers of integrated data, revealing all angles for better decision-making across the board. With their own 3D workspace, municipalities, architects, brokers, developers, construction companies, and more, can now explore, plan and collaborate without ever leaving the platform.

Please note:  This role is a full-time, hybrid position at our offices in Herzliya, Israel.

*Applicants must have native-level proficiency in English.

The Role:

We are seeking a passionate and data-driven Product Marketing Manager (PMM) to help us lead our global expansion and play a crucial role in the product-market fit (PMF) validation process for our 3D SaaS platform in NYC, Miami, and Worldwide. This is a unique opportunity to shape the future of Simplex 3D and contribute to our market success.

Responsibilities:

Market Research & User Insights:

• Conduct in-depth market research to understand the needs, challenges, and current workflows of key decision-makers in our target markets and entire real estate industry (developers, brokers, architects etc.).
• Develop detailed ICPs and user personas to represent ideal customers within each target segment.
• Analyze competitor offerings, pricing models, and marketing strategies.
• Collaborate with the sales and support teams to gather customer feedback and identify potential use cases.
• Analyze and understand customer needs to create repeatable winning strategies including differentiated positioning, value-based messaging, market shifts, product requirements, packaging, customer evidence, and content.

Value Proposition, Positioning & Messaging:

• Develop and craft compelling and differentiated USPs and messaging that clearly communicate the benefits of Simplex 3D for the real estate market, while addressing each segment’s specific pain points.
• Manage and maintain product messaging consistency across all marketing channels.
• Must be experienced and passionate about copywriting and producing various marketing collaterals (e.g., case studies, website, landing pages, etc.).

Requirements:

• 3-5 years of experience in product marketing, preferably in Global B2B SaaS; experience in prop-tech is an advantage.
• Strong understanding of market research methodologies and user persona development.
• Excellent written and verbal communication skills, with the ability to craft compelling and targeted messaging—Native English proficiency is a must.
• Must be experienced in creating copy for marketing collateral (case studies, websites, landing pages, etc.).
• Proven storyteller with the ability to enable others to deliver memorable product narratives.
• Broad analytical skills to source relevant information that informs and validates product positioning and messaging.
• Intellectual curiosity, critical thinking with an innate desire to bring new category-defining products to market.
• Strong project management, presentation, and communication skills.
• Independent self-starter with a growth mindset and ability to collaborate effectively across teams.