Product Marketing Manager

We are seeking a Product Marketing Manager to lead our marketing strategy, drive customer acquisition, and enhance revenue growth. Collaborate with cross-functional teams to plan go-to-market initiatives and create impactful campaigns.

Responsibilities:

• Collaborate across departments to define and execute comprehensive marketing strategies for products and offering, including product positioning, messaging, and go-to-market plans.
• Craft and execute marketing campaigns to drive customer acquisition, engagement, and retention, utilizing a mix of online and offline channels.
• Conduct market analysis to identify trends, competitor strategies, and growth opportunities, providing insights to guide product positioning and marketing strategies.
• Define and refine customer personas and segmentation strategies to tailor product and go-to-market efforts effectively, driving user acquisition and retention.
• Develop compelling product messaging and value propositions, articulating fine-tunings along the sales funnel to create a holistic buying journey.
• Collaborate closely with the sales, marketing, and product leadership teams to ensure alignment, success, and achievement of product goals.
• Constantly gather feedback from stakeholders and customers to optimize the sales funnel and drive new business.

Requirements:

• Minimum of 3 years of experience as a B2C Product Marketing Manager (SaaS experience is an advantage).
• Proven track record in optimizing and growing B2C sales funnels, with a focus on customer acquisition and revenue growth.
• Experience in crafting product messaging, developing strategic marketing campaigns, and executing go-to-market initiatives.
• Strong analytical skills with the ability to conduct market analysis, derive insights, and make data-driven decisions.
• Proactive, entrepreneurial approach with a can-do attitude and excellent interpersonal skills.
• Knowledge of the financial world is an advantage, particularly in online trading.
• Excellent written and verbal communication skills.