User Acquisition Team Lead

SDM Growth (Single Dream Media) is a Mobile Game Marketing agency that help app developers to grow user base and revenue by connecting the dots between marketing services: User Acquisition, Product optimiziation, ASO, Social Media and creatives.

We are seeking an experienced User Acquisition Team lead to take ownership of a new Product launch. In this role, you will be responsible for the launch and go to market UA strategy for a new exciting IP game in the match 3 genre.

Key responsibilities:

• Define and build User Acquisition strategy: for launch and go to market.
• Collaborate with the Product and BI teams to set up and analyze performance KPIs, providing data, forecasts, and insights to various stakeholders.
• Manage and optimize performance of UA campaigns, as well as relationship with ad networks, hitting all target KPIs;
• Work closely with creative, product and data teams
• Drive A/B multivariate testing and present results to Production teams and stakes holders
• Conduct market research and competitors benchmarking.
• Lead UA team ensuring consistent achievement of acquisition targets.
• Continuously challenge, experiment, test, and iterate on acquisition channels, optimization strategies, and automation opportunities.
• Support your team in planning, setting up, monitoring, and analyzing mobile user acquisition campaigns.

We are waiting for you in our team if:

• You have prior experience as User Acquisition Manager/Marketing team lead;
• You ran campaigns for Match 3 games succesfully and with high volume budgets;
• ​​You executed successful launch for new products (Mobile F2P games)
• You used to build and maintain effective relationships with ad partners to drive campaign performance to it’s best;
• You are proficient in both written and spoken English
• You have strong data-driven and analytical skills with a track record of achieving significant volume and returns from creative development, testing, and iteration.
• Deep knowledge about existing privacy challenges on AppStores and implementation as well as execution strategies how to navigate these efficiently.
• Hands-on approach, highly motivated, fast, and well-organized work style to overcome challenges and roadblocks.
• You take ownership and are comfortable working in a small team