Freelance PPC Specialist Needed for Google & Facebook Campaigns

We are looking for a freelance PPC specialist to help create and manage Google and Facebook ad campaigns.

The ideal candidate is both creative and analytical, with the ability to think of ad concepts and strategies, as well as understand attribution and analytics.

Responsibilities:

• Perform keyword research and audience targeting for optimal campaign performance
• Conduct competitor analysis to stay ahead in the market
• Develop and execute PPC campaigns for Google and Facebook
• Think of creative marketing ideas for ads, such as sales or low-ticket funnels
• Set up and manage conversion events and tracking
• Collaborate on landing page ideas to boost conversions
• Continuously optimize campaigns through A/B testing of creatives
• Analyze campaign performance and make data-driven decisions to improve ROI

Bonus Skills:

• Experience with Amplitude (preferred) for funnel creation and event tracking, or with other tools like Mixpanel or Google Analytics as a plus.
• Knowledge of advanced attribution and event tracking setups
• We need someone who can help drive results, optimize campaigns, and create impactful ads that convert.