Growth Product Manager

Growth Product Manager

Who Are We?

ReasonLabs is a rapidly growing B2C company in the cybersecurity industry. Today, we protect over 100 million active users by detecting more than 24 million threats each month.

We’re seeking a creative self-starter with strong domain expertise to elevate our Growth Team. In this role, you'll play a crucial part in optimizing user growth and retention for both new and existing customers. You will be part of the team that defines the user journey agenda by creating funnels, email marketing campaigns, and push notifications.

You will:

• Market Analysis: Conduct thorough market research to understand customer needs, market trends, and the competitive landscape.
• Enhance User Experience: Optimize how we communicate our value across products and marketing channels to create a seamless user journey from acquisition to retention.
• Drive Innovation: Find and explore new ways to grow—whether by trying out new strategies or reworking previous ones. You'll lead these projects, using data to improve and expand what works.
• Advocate for Users: Bring the user’s voice to the forefront, understanding their needs and ensuring that ReasonLabs resonates with their values and experiences.
• Collaborate Cross-Functionally: Work closely with diverse teams, including Product, User Acquisition, Design, R&D, Content, and Customer Support, to realize the vision and drive results.

What Kind of Candidates Are We Looking For?

• Experience: 3+ years in product marketing or growth product roles within a B2C tech environment, with a strong focus on growth.
• Data-Driven Mindset: Comfortable working hands-on with data, conducting A/B tests, and analyzing insights to inform decisions.
• Organized and Proactive: Self-motivated and process-oriented, capable of managing multiple projects effectively while having a strong understanding of marketing principles and techniques.
• Strong Communicator: Excellent communication skills with a keen attention to detail.
• Bilingual Proficiency: Fluent in English and Hebrew, both written and spoken.