**Job Title:** Senior PPC Specialist

**Location:** Ramat Gan

**About Us:**

We are a global leader in Direct-to-Consumer (D2C) digital marketing, specializing in cutting-edge PPC strategies, creative production, and data-driven CRO optimization. Our mission is to scale brands into global market leaders by leveraging our proprietary AdTech, innovative performance campaigns, and expertise in funnel optimization. We are looking for a skilled Senior PPC Specialist to join our Media division and take the lead in managing high-budget campaigns.

**Role Overview:**

As the Senior PPC Specialist, you will manage and optimize large-scale digital media campaigns across multiple platforms, ensuring maximum ROI. You’ll play a critical role in campaign strategy, performance tracking, and A/B testing while collaborating closely with our creative team to innovate ad approaches. This is an opportunity to lead impactful campaigns, analyze marketing data, and drive continuous improvement in performance.

**Key Responsibilities:**

- Manage and optimize PPC campaigns on platforms like Facebook, Instagram, Google, YouTube, TikTok, Snap, and X (formerly Twitter).

- Drive performance improvement through A/B testing of ad creatives, copy, and funnel optimizations.

- Analyze, report, and track the performance of marketing campaigns, ensuring data-driven decision-making.

- Collaborate with the creative team to brainstorm and implement fresh ad angles and strategies.

- Handle and maximize the return on investment (ROI) for high-budget video performance campaigns.

**Mandatory Requirements:**

- 3-4 years of experience managing large-budget PPC campaigns.

- Proven track record in video performance campaigns.

- Fluent in English, with strong communication skills.

- High analytical ability, with familiarity in advanced tools (this will be tested).

- Ability to prioritize and manage multiple projects in a fast-paced environment.

**Advantageous:**

- Experience working in a D2C-focused marketing environment.

- Expertise in A/B testing and conversion rate optimization (CRO).

- Familiarity with AdTech platforms and tools.

**Key Skills:**

- PPC campaign management

- Data analysis and reporting

- A/B testing and optimization

- Collaboration and team coordination

- High-budget performance management

**Critical Questions:**

1. Do you have 3-4 years of experience managing large-budget PPC campaigns?

2. Have you worked on video performance campaigns across platforms like Facebook, Instagram, and Google?

3. Are you fluent in English and comfortable leading discussions with both internal and external teams?

4. Can you demonstrate a high level of proficiency with analytical tools and reporting metrics?

5. Have you led A/B testing efforts to optimize campaign performance and conversion rates?

We encourage all interested candidates who meet the qualifications to apply!