Senior PPC- Entain

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units, with a focus on Europe.

We are seeking a skilled PPC Specialist to join our newly formed team. In this role, you will manage the search ads Web&App for Entain’s global brands and have a great opportunity to learn and become a real professional.

Requirements:

B.A/BSc in relevant field
Ability to manage PPC team
Experience in RMG industry – sports betting/casino - Big Advantage
2+ years of experience with B2C performance marketing
Hands-on experience with Google Ads - Must
High Level of English is a MUST, Portuguese / German /Spanish - is a great advantage
Deep understanding of the conversion-rate-optimization strategies and AB testing methodologies
Experience in managing a 6-digit monthly budget (USD) - Must
Strong analytical skills, data-driven decision-making, technical ability.
Ability to work on global campaigns in several languages and different goals
High project-management skills with strong self-executing abilities
Passion for Football and other Sports - advantage

Responsibilities:

Hands-on campaign building and management
Training new team member
Full responsibility for Search account activity – Google, Microsoft, Apple
Daily activity management, monitoring of results and optimization: Ads, assets, negative, SQR
Expanding the activity (keywords, ads, campaigns) regularly based on sports events and with optimization needs
Weekly & Monthly reporting and as requested
Manage multi targets activity for multi Brands and locations.
Guiding and helping account managers on daily level.
Work by monthly target
On going tests, analysis and insights.
Work closely and report to Search Director and higher management.