Social Media Marketing Manager

We are seeking a highly strategic and hands-on social media and Community Manager with a strong analytical mindset to join our growing team.

As the Social Media and Community Manager, you will be the voice of our brand, responsible for building and nurturing our online community while managing our global social media channels.

In this role, you will create and execute compelling content strategies that resonate with our target audience, foster brand loyalty, and drive measurable engagement.

Key Responsibilities:

Social Media Management:

• Develop and execute social media strategies across LinkedIn, Facebook, Instagram, TikTok, YouTube, and X (formerly Twitter).
• Manage social media content calendars, post scheduling, and real-time engagement.

Community Development & Management:

• Build and manage our online community, including engaging with customers, partners, and industry influencers, fostering positive interactions and community growth.
• Foster a sense of belonging and loyalty within the community through interactive content, discussions, and events.

Content Creation & Design:

• Utilize self-serve design and writing tools, as well as Gen-AI tools, to create visually appealing and engaging content.
• Collaborate with cross-functional teams to align content with brand messaging and marketing goals.

Advocacy Program Management:

• Develop and manage a brand advocacy program, leveraging passionate customers and partners to amplify our message.
• Identify and engage with key advocates, ensuring they have the resources and support needed to promote our brand.

Monitoring & Reporting:

• Track and analyse social media and community metrics to optimize strategies and report on the effectiveness of campaigns.
• Provide regular reports on social media and community performance, offering insights and recommendations for continuous improvement.
• Conduct market research and competitive analysis to identify opportunities and trends in the Social B2B landscape. (What our competitors are doing, in which communities they’re engaging in, foster new trends before they’re widespread)

Requirements:

• 3+ years of experience in Social Media marketing in B2B software companies - a must.
• Proven expertise in developing and executing social media strategies, with strong analytical skills and experience using social media analytics tools (e.g., Google Analytics, LinkedIn Insights, etc.).
• Demonstrated experience in community development and management.
• Proficiency with self-serve design tools (e.g., Canva) and Gen-AI content creation tools.
• Experience running successful advocacy programs.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.

If you're a creative, data-driven social media expert with a passion for community building, we want to hear from you. Apply today and help us take our brand to the next level!