Brand & Social Media Manager

About the Role:

Anouk Lorie—journalist, author, podcast host, meditation teacher, and mother of three—is seeking a strategic Brand Manager. This position is ideal for someone skilled in leveraging various media channels (podcasts, newsletters, social media) to build a cohesive personal brand centered around mental health in Israel. You will be responsible for managing Anouk’s online presence, developing content, and ensuring a well-organized content and marketing strategy.

Responsibilities:

• Brand Strategy: Develop and execute a strategic plan to create a community around Anouk’s offerings, including her podcast RAW (focused on mental health in the context of the Israel-Gaza war), meditation sessions, a mental health tools newsletter, a children's poetry book Stardust Elves, and a gratitude journal for children.
• Media Management: Set up and optimize various social media channels, and develop a newsletter to engage and grow Anouk’s audience.
• Content Creation: Create and repurpose content based on Anouk's podcast episodes, her book, and other materials. Develop engaging short clips for social media and maintain a consistent posting schedule.
• Content Planning: Establish a content calendar and posting strategy to ensure timely distribution across all channels.
• Tech Stack Optimization: Select and implement tools/platforms (e.g., Substack, Beehiiv, Descript, CapCut) to streamline operations and maximize productivity.
• Analytics and Reporting: Monitor and analyze content performance, offering insights and recommendations for improvement.

Requirements:

• Interested in mental health and wellness (preferred).
• Proven experience in brand, social media, or content management.
• Experience in developing and managing newsletters or podcasts.
• Strong knowledge of social media platforms, content creation, and organic digital marketing.
• Proficiency in creating engaging short clips from podcast episodes.
• Familiarity with tools like Substack or Beehiiv.
• Excellent organizational skills.
• Creative thinker with strong communication skills.
• Initiative and project management skills.
• Experience with paid ads on Meta/Google and Shopify management (a plus).



To apply, please submit your CV and cover letter here: https://tally.so/r/meey8Q