Social Media and Digital Marketing Specialist

We are seeking a Social Media and Digital Marketing Specialist to join our team at Astramed. In this role, the candidate will be responsible for all marketing activities within the company, including managing and executing social media strategies, content creation, content editing, and running paid marketing campaigns. This position requires a high degree of independence, as there is no dedicated marketing team.

Responsibilities:

Develop, implement, and manage our social media strategy and marketing campaigns to align with business objectives.

Create, edit, and curate engaging content that highlights our products, workshops, and success stories.

Design and execute paid marketing campaigns across social media platforms to maximize reach and engagement.

Analyze social media metrics to evaluate campaign performance and optimize strategies accordingly.

Collaborate with the team to ensure consistency in branding and messaging across all channels.

Stay updated on the latest trends in social media and the aesthetics industry to incorporate innovative ideas into our strategy.

Organize and manage social media campaigns, promotions, and contests to increase followers and drive engagement.

Qualifications:

Proven experience as a Social Media Manager or in a similar role, preferably in the aesthetics or healthcare industry.

Strong understanding of social media platforms, including Instagram and LinkedIn.

Excellent writing, editing, and communication skills.

Creative mindset with the ability to generate and implement innovative content ideas.

Experience with paid advertising on social media and knowledge of analytics tools.

Ability to work independently and collaboratively within a team.

Passion for aesthetics and a commitment to delivering high-quality service