Product Marketing Manager

About the company

Secret Double Octopus is a pioneer in passwordless authentication technology, providing a uniquely powerful authentication platform that allows employees to become completely password-free. Established in 2015, SDO is a well-funded & growing startup with customers ranging from Fortune 500 enterprises to mid-market companies worldwide.

Job Summary:

The Product Marketing Manager will play a central role in executing the company’s marketing strategy, leading content creation for internal and external stakeholders, creating sales-enablement materials, and supporting direct and channel-based GTM strategy.

This hands-on role requires a deep understanding of IT security standards and practices, especially around workforce Identity and Access Management (IAM), to clearly and professionally communicate with IT/security professionals in large organizations and keep up with industry trends.

The ideal candidate is a fast learning & motivated individual, with great communication skills and extensive experience in content creation and marketing-sales interfaces within similar organizations.

Our sunny offices are located in northern Tel Aviv, right next to the TAU railway station and we believe in a hybrid home/office work structure.

Key Responsibilities:

• Execute SDO’s messaging strategy for all marketing and sales activities, showcasing its unique employee authentication solutions in a crisp and compelling language for technical audiences.
• Create effective marketing collaterals & sales enablement materials, working closely with the marketing operations and sales teams (whitepapers, case studies, solution briefs, battle cards, etc.)
• Lead a comprehensive content marketing strategy across various platforms (website, blogs, social, emails, etc.) to influence buyers, analysts, and other third parties.
• Conduct market research to understand industry trends, customer needs, and the competitive landscape.
• Maintain and update the company website, working with web developers, designers, and SEO experts to optimize for branding and lead-gen purposes.
• Build and maintain relationships with customers, partners & analysts, leveraging insights for brand positioning and lead generation.
• Provide product and market expertise for partners, analysts, tradeshows, and webinars.
• Develop and execute partner enablement programs, providing the necessary tools, training, and resources to effectively run marketing campaigns.

About you:

• Proven experience (3+ years) in product marketing within a global B2B cybersecurity/IT company (startup is an advantage).
• Proven track record of developing and executing successful go-to-market strategies targeting IT & security personas.
• Demonstrative analytical skills and a passion for product & competitive analysis.
• Ability to navigate and thrive in a cross-functional, fast-paced environment on a global scale
• Native English speaker with excellent oral and written technical communication skills.
• Excellent project management skills, and the ability to lead in-house and external team members on specific missions.
• Willingness to work with a global team and partial availability in US hours.