Senior PPC Specialist

Description

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units, with a focus on Europe.

We are seeking a skilled PPC Specialist to join our newly formed team. In this role, you will manage the search ads Web&App for Entain’s global brands and have a great opportunity to learn and become a real professional.

Responsibilitie

• sHands-on campaign building and managemen
• tTraining new team membe
• rFull responsibility for Search account activity – Google, Microsoft, Appl
• eDaily activity management, monitoring of results and optimization: Ads, assets, negative, SQ
• RExpanding the activity (keywords, ads, campaigns) regularly based on sports events and with optimization need
• sWeekly & Monthly reporting and as requeste
• dManage multi targets activity for multi Brands and locations
• .Guiding and helping account managers on daily level
• .Work by monthly targe
• tOn going tests, analysis and insights
• .Work closely and report to Search Director and higher management

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Requiremen

• tsB.A/BSc in relevant fie
• ldAbility to manage PPC te
• amExperience in RMG industry – sports betting/casino - Big Advanta
• ge2+ years of experience with B2C performance marketi
• ngHands-on experience with Google Ads - Mu
• stHigh Level of English is a MUST, Portuguese / German /Spanish - is a great advanta
• geDeep understanding of the conversion-rate-optimization strategies and AB testing methodologi
• esExperience in managing a 6-digit monthly budget (USD) - Mu
• stStrong analytical skills, data-driven decision-making, technical abilit
• y.Ability to work on global campaigns in several languages and different goa
• lsHigh project-management skills with strong self-executing abiliti
• esPassion for Football and other Sports - advantage